The process of reorganization, including refreshing the image of Quarella, began in 2011. After a long time, full of thoughtful and bold decisions, a satisfactory result has been finally achieved. A new slogan of Quarella, that is “Quarella. Stone surfaces for Italian lifestyle” turned out to be the icing on the cake. It is supposed to emphasize a noble origin of the products as well as their quality combined with functionality.

 

For the Italian tycoon of marble and quartz conglomerates two things were the most important in the process of changing the image: changing the logo of the company and creating an individual style of communication with customers. The changes can be most clearly seen in the visual identification of the company. The new logo is now an evolution of the letter “Q”. It refers to the past by means of red and orange colors. Another reference to the history of Quarella can be also seen in maintaining the traditional “square tail”, which was characteristic for the company for many years. The new website of the company, on the other hand, does not only show the full range of products offered by the company, but also becomes a source of information, branch novelties, and technical help. Also the contact with the customers has been improved and now fits the latest trends. Now you can contact the company by social network, useful applications and e-commerce activity.  

Photo: www.quarella.com